West Coast Partner Summit – Destination Tomorrow
Sandler Partners is a distributor of Connectivity and Cloud services. Their summit this past Tuesday, October 16th happened at the Hyatt Regency right by the LAX airport and was filled with information. To someone new to the IT world it would be overwhelming, however if you are in the industry you would be in the right place.
The summit consisted of two show rooms and one vendor floor. The main showroom had great speakers such as Nicole Folino on Getting Past the Gatekeepers to make the sale. She talked about learning to rephrase and flip your sentences so that your customers can better see how you can help them. Towards the end there was Bryce Austin, writer of Are We Secure Enough, who spoke about cyber security and what we need to be aware of when it comes to digital protection. Other talks are in regard to protecting revenue, selling solutions to midmarket and enterprises. Aside from speakers there were various panels with people from great companies such as COX and Mitel. Furthermore they were on vendor floor if you wanted to chat, ask questions and see what their company was up to.
In the other show room, we had the Digital Marketing Workshop. The workshop covered topics such as Making Your Website Matter, Four Keys to Running Successful Digital Ad Campaigns and Social Media Marketing. These workshops give an idea of what you should be looking for and what your focus is when you do start a digital marketing campaign in today’s world. Needless to say, social media and targeting is very important.
There was food, valuable information, lots of gifts and the opportunity to meet the vendors. If you are a Sandler partner this is an event you should attend and see if you can pick up a couple new things in your strategy to success.
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